Experiential quality among coffee lovers : an empirical study in the Malaysian coffee outlets industry

• Main Authors: Suguna Sinniah, Gopal Perumal, Ravindaran Seniasamy, Paul Anthony Maria Das, Ramesh Kumar Moona Haji Mohamed, Oruwalage Sandalu Dhananjaya
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/20825/1/28039-85377-1-SM.pdf; http://journalarticle.ukm.my/20825/; https://ejournal.ukm.my/ebangi/issue/view/1122
• Institution: Universiti Kebangsaan Malaysia

Experiential Quality has become extremely important for coffee outlets industry due to the highly competitive environment. The main objective of this study is to analyze the quality of the coffee outlets to win more customers in Malaysia. This study specifically design to investigate the existing...