New media and green behaviour campaign through corporate social responsibility collaboration
This research delves into the role of new media in promoting green behaviour campaigns as part of community development programs supported by corporate social responsibility (CSR) initiatives. In particular, the program under investigation involves a collaboration between the community and the CSR d...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/22270/1/jk_18.pdf http://journalarticle.ukm.my/22270/ https://ejournal.ukm.my/mjc/issue/view/1605 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |