New media and green behaviour campaign through corporate social responsibility collaboration

• Main Authors: Sri Hilmi Pujihartati, Ismi Dwi Astuti Nurhaeni, Drajat Tri Kartono, Argyo Demartoto
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2023
• Online Access: http://journalarticle.ukm.my/22270/1/jk_18.pdf; http://journalarticle.ukm.my/22270/; https://ejournal.ukm.my/mjc/issue/view/1605
• Institution: Universiti Kebangsaan Malaysia

This research delves into the role of new media in promoting green behaviour campaigns as part of community development programs supported by corporate social responsibility (CSR) initiatives. In particular, the program under investigation involves a collaboration between the community and the CSR d...