Understanding the role of social media on prospective local and international students’ selection of university
Universities globally utilise social media platforms to disseminate information to prospective students. However there's a scarcity of research regarding the role of social media in promoting universities as international education hubs, especially in Asia. This study aims to investigate the im...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23738/1/117-127%2070611-245774-1-PB.pdf http://journalarticle.ukm.my/23738/ https://ejournal.ukm.my/ebangi/index |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |