Understanding the role of social media on prospective local and international students’ selection of university

• Main Authors: Tengku Elena Tengku Mahamad, Melina Mahpuz, Baby Anusha Nur Mohamed Thaheer, Saraswati, Girindra Putri Dewi, Burhanudin, Muhamad, Setyadharma, Andryan
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/23738/1/117-127%2070611-245774-1-PB.pdf; http://journalarticle.ukm.my/23738/; https://ejournal.ukm.my/ebangi/index
• Institution: Universiti Kebangsaan Malaysia

Universities globally utilise social media platforms to disseminate information to prospective students. However there's a scarcity of research regarding the role of social media in promoting universities as international education hubs, especially in Asia. This study aims to investigate the im...