Pengiklanan srategik: jenama global di Malaysia
Globalization has created interdependence of cultures and countries from around the world. In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2009
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| Online Access: | http://journalarticle.ukm.my/304/1/1.pdf http://journalarticle.ukm.my/304/ http://www.ukm.my/jkom |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |