Pengiklanan srategik: jenama global di Malaysia

• Main Authors: Mohd Helmi Abd. Rahim, Maizatul Haizan Mahbob, Wan Idros Wan Sulaiman
• Format: Article
• Language: English
• Published: 2009
• Online Access: http://journalarticle.ukm.my/304/1/1.pdf; http://journalarticle.ukm.my/304/; http://www.ukm.my/jkom
• Institution: Universiti Kebangsaan Malaysia

Globalization has created interdependence of cultures and countries from around the world. In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and th...