Hubungan agensi-pengiklan: masalah dan kriteria pemilihan agensi pengiklanan oleh pengiklan
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1991
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| Online Access: | http://journalarticle.ukm.my/4887/1/9%281%29.pdf http://journalarticle.ukm.my/4887/ http://www.ukm.my/jkom |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |