Analyze the relationship of brand image and advertisement towards decision to become a customer on bank BNI Batam branch

The aim of this research is to explore the relationship of brand image and advertisement towards decision to become a customer on Bank BNI Batam Branch. A hundred respondents of people who have become a customer on Bank BNI Batam Branch have been chosen in the field of research in Batam, Indonesia...

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Bibliographic Details
Main Authors: Guci, D.A., Ghazali, P.L., Nst, A.M., Fajrillah, ., Abas, S., Fadhli, M.
Format: Conference or Workshop Item
Language:English
Published: 2020
Subjects:
Online Access:http://eprints.unisza.edu.my/1955/1/FH03-FPP-20-37237.pdf
http://eprints.unisza.edu.my/1955/
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Institution: Universiti Sultan Zainal Abidin
Language: English