Analyze the relationship of brand image and advertisement towards decision to become a customer on bank BNI Batam branch
The aim of this research is to explore the relationship of brand image and advertisement towards decision to become a customer on Bank BNI Batam Branch. A hundred respondents of people who have become a customer on Bank BNI Batam Branch have been chosen in the field of research in Batam, Indonesia...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1955/1/FH03-FPP-20-37237.pdf http://eprints.unisza.edu.my/1955/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |