Measuring the image of Malaysia as a tourist destination
The study of destination image is essential as it can affect the demand towards a destination. However, according to the World Travel and Tourism Council (WTTC), Malaysia is reported to have failed in positioning its image as a tourist destination in the minds of tourists. In view of this, the obj...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/254/1/FH03-FPPP-14-01489.pdf http://eprints.unisza.edu.my/254/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |