Measuring the image of Malaysia as a tourist destination

• Main Authors: Mahadzirah, Mohamad, Nur Izzati, Ab. Ghani, Abdul Manan, Ali, Ahmad Rusdi, Abdullah
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.unisza.edu.my/254/1/FH03-FPPP-14-01489.pdf; http://eprints.unisza.edu.my/254/
• Institution: Universiti Sultan Zainal Abidin

The study of destination image is essential as it can affect the demand towards a destination. However, according to the World Travel and Tourism Council (WTTC), Malaysia is reported to have failed in positioning its image as a tourist destination in the minds of tourists. In view of this, the obj...