Managing Hotel Brand Performance: A Study in Malaysia Using PLS Approach

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Bibliographic Details
Main Author:	Abd. Ghani, Prof. Madya Dr. Mazuri
Format:	Book
Language:	English English
Published:	CreateSpace Independent Publishing Platform 2017
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/3598/1/FH05-FESP-17-11925.pdf http://eprints.unisza.edu.my/3598/2/FH05-FESP-17-11929.pdf http://eprints.unisza.edu.my/3598/
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Institution:	Universiti Sultan Zainal Abidin
Language:	English English

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