Satisfaction as a mediator to the relationships between destination image and loyalty
The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg http://eprints.unisza.edu.my/5296/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |
