Satisfaction as a mediator to the relationships between destination image and loyalty

• Main Authors: Mahadzirah, Mohamad, Nur Izzati, Ab Ghani, Ibrahim, Mamat
• Format: Article
• Language: English
• Published: 2014
• Subjects: BF Psychology
• Online Access: http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg; http://eprints.unisza.edu.my/5296/
• Institution: Universiti Sultan Zainal Abidin

The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using...