Developing the patients' loyalty model for medical tourism industry: The case of Malaysia
Medical tourism is nothing new for certain develop and developing countries. This industry is a good money generator to help economic growth and balance of payment of a country. This paper will identify several issues faced by Malaysia in its quest to remain competitive in this industry. The stud...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5482/1/FH02-FESP-17-11976.pdf http://eprints.unisza.edu.my/5482/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |
| Summary: | Medical tourism is nothing new for certain develop and developing
countries. This industry is a good money generator to help economic growth
and balance of payment of a country. This paper will identify several issues
faced by Malaysia in its quest to remain competitive in this industry. The study
is aimed to determine which factor is the most importance in providing a high
contribution towards medical tourism. This research work assessed four
dimensions under human capital construct, and also four dimensions under the
physical infrastructure construct. The study also included one mediator
construct linking the relationship between each exogenous construct and the
intended endogenous construct namely the behavioural loyalty. The study
employed stratified sampling method to obtain random sample from foreign
tourists seeking treatments in three cities namely Kuala Lumpur, Malacca and
Penang. The study utilises partial least square path modelling (PLS-PM).
Finally, the result revealed that human capital, high technology, physical
infrastructure, and patient satisfaction have positive impact on patient loyalty.
Furthermore, the human capital construct was seemed the most importance
factor in contributing to the success of medical tourism. |
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