Developing the patients' loyalty model for medical tourism industry: The case of Malaysia

• Main Authors: Zainudin, Awang, Asyraf, Aftanorhan, Sharifah Fazella, .
• Format: Article
• Language: English
• Published: 2017
• Subjects: HB Economic Theory; HD28 Management. Industrial Management
• Online Access: http://eprints.unisza.edu.my/5482/1/FH02-FESP-17-11976.pdf; http://eprints.unisza.edu.my/5482/
• Institution: Universiti Sultan Zainal Abidin

Medical tourism is nothing new for certain develop and developing countries. This industry is a good money generator to help economic growth and balance of payment of a country. This paper will identify several issues faced by Malaysia in its quest to remain competitive in this industry. The stud...