Customers Satisfaction and Corporate Image in Government Initiative Influencing Customers Loyalty in Terengganu, Malaysia

• Main Authors: Mohd Sadad, Mahmud, Hazimi, Mohd Foziah, Puspa Liza, Ghazali
• Format: Article
• Language: English
• Published: 2018
• Subjects: HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/5519/1/FH02-FPP-20-40937.pdf; http://eprints.unisza.edu.my/5519/
• Institution: Universiti Sultan Zainal Abidin

Various studies have been conducted to evaluate the relationship between customers satisfaction towards big companies in Malaysia. Nevertheless, the study of customer satisfaction on services provided by the government has not been much. Furthermore, study focusing on Terengganu state administrati...