Investigation of Factors Influencing Customer Loyalty in Malaysia and Jordan Hotel Industry

This study aims to proffer solutions to customer loyalty challenges at these destinations by proposing and validating customer loyalty model using relationship marketing and social exchange theory. Based on the underpinning theories, this study analyzed the direct and indirect influence of brand i...

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Bibliographic Details
Main Authors: Mutia Sobihah, Abd Halim, Abdul Malek, A. Tambi
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:http://eprints.unisza.edu.my/6152/1/FH02-FESP-18-19672.pdf
http://eprints.unisza.edu.my/6152/
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Institution: Universiti Sultan Zainal Abidin
Language: English