Investigation of Factors Influencing Customer Loyalty in Malaysia and Jordan Hotel Industry
This study aims to proffer solutions to customer loyalty challenges at these destinations by proposing and validating customer loyalty model using relationship marketing and social exchange theory. Based on the underpinning theories, this study analyzed the direct and indirect influence of brand i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6152/1/FH02-FESP-18-19672.pdf http://eprints.unisza.edu.my/6152/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |