Strategic place brand management of Kuala Terengganu coastal heritage city, Malaysia
The World Trade Organization (WTO) reported that travel and tourism industry has become one of the main contributors to the economic development of the countries. In the United States alone, travel and tourism industry has approximately contributed USD 2.36 trillion in the year 2014. Realizing th...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/675/1/FH03-FSSG-17-09287.pdf http://eprints.unisza.edu.my/675/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |