Consumer attitude towards mobile advertising in Malaysia
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf http://eprints.utar.edu.my/1445/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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eprints |
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my-utar-eprints.14452024-09-04T12:33:02Z Consumer attitude towards mobile advertising in Malaysia Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya HG Finance 2014-08-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf Lo, James Teck Lun and Lee, Sieh Cjia Lin and Loo, Poh Lui and Sellvam, Sarina and Sandran, Thiviya (2014) Consumer attitude towards mobile advertising in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/1445/ |
| institution |
Universiti Tunku Abdul Rahman |
| building |
UTAR Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tunku Abdul Rahman |
| content_source |
UTAR Institutional Repository |
| url_provider |
http://eprints.utar.edu.my |
| topic |
HG Finance |
| spellingShingle |
HG Finance Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya Consumer attitude towards mobile advertising in Malaysia |
| format |
Final Year Project / Dissertation / Thesis |
| author |
Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya |
| author_facet |
Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya |
| author_sort |
Lo, James Teck Lun |
| title |
Consumer attitude towards mobile advertising in Malaysia |
| title_short |
Consumer attitude towards mobile advertising in Malaysia |
| title_full |
Consumer attitude towards mobile advertising in Malaysia |
| title_fullStr |
Consumer attitude towards mobile advertising in Malaysia |
| title_full_unstemmed |
Consumer attitude towards mobile advertising in Malaysia |
| title_sort |
consumer attitude towards mobile advertising in malaysia |
| publishDate |
2014 |
| url |
http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf http://eprints.utar.edu.my/1445/ |
| _version_ |
1811603908277043200 |