Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates

Previous research has shown that there were less studies between genders differences in impulsivity of online shopping purchase intention, most of the researches conducted in Western countries but not Eastern country (i.e. Malaysia). The objective of current study is to examine gender differences in...

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Main Authors: Phang, Shiau Fen, Lee, Zhi Wen, Nabilah, Mohd Yusoff
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
Online Access:http://eprints.utar.edu.my/3549/1/fyp_PY_2019_PSF.pdf
http://eprints.utar.edu.my/3549/
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Institution: Universiti Tunku Abdul Rahman
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spelling my-utar-eprints.35492019-08-22T11:43:36Z Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates Phang, Shiau Fen Lee, Zhi Wen Nabilah, Mohd Yusoff HQ The family. Marriage. Woman Previous research has shown that there were less studies between genders differences in impulsivity of online shopping purchase intention, most of the researches conducted in Western countries but not Eastern country (i.e. Malaysia). The objective of current study is to examine gender differences in impulsivity when extraversion, conscientiousness, and negative emotionality were controlled for among Chinese university students. 86 participants from one private university in Malaysia participated in this study. Purposive sampling method was used. Online survey and experimental method were used to conduct this study. The results demonstrated that there is significant difference between gender and time taken but not number of purchase unplanned items; results also revealed there is significant difference between gender and time taken when three covariates were controlled for and not controlled for. The underlying factor could be the three personality traits were not strong covariates that affect the relationship between gender and time taken. Future research might need to take into consideration to use time taken as one of the supporting measurements for impulsivity. From this research, marketers can focus on customers’ needs and develop their own strategies to boost the sales. 2019-08-05 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3549/1/fyp_PY_2019_PSF.pdf Phang, Shiau Fen and Lee, Zhi Wen and Nabilah, Mohd Yusoff (2019) Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates. Final Year Project, UTAR. http://eprints.utar.edu.my/3549/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HQ The family. Marriage. Woman
spellingShingle HQ The family. Marriage. Woman
Phang, Shiau Fen
Lee, Zhi Wen
Nabilah, Mohd Yusoff
Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
description Previous research has shown that there were less studies between genders differences in impulsivity of online shopping purchase intention, most of the researches conducted in Western countries but not Eastern country (i.e. Malaysia). The objective of current study is to examine gender differences in impulsivity when extraversion, conscientiousness, and negative emotionality were controlled for among Chinese university students. 86 participants from one private university in Malaysia participated in this study. Purposive sampling method was used. Online survey and experimental method were used to conduct this study. The results demonstrated that there is significant difference between gender and time taken but not number of purchase unplanned items; results also revealed there is significant difference between gender and time taken when three covariates were controlled for and not controlled for. The underlying factor could be the three personality traits were not strong covariates that affect the relationship between gender and time taken. Future research might need to take into consideration to use time taken as one of the supporting measurements for impulsivity. From this research, marketers can focus on customers’ needs and develop their own strategies to boost the sales.
format Final Year Project / Dissertation / Thesis
author Phang, Shiau Fen
Lee, Zhi Wen
Nabilah, Mohd Yusoff
author_facet Phang, Shiau Fen
Lee, Zhi Wen
Nabilah, Mohd Yusoff
author_sort Phang, Shiau Fen
title Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
title_short Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
title_full Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
title_fullStr Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
title_full_unstemmed Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates
title_sort gender differences in impulsivity of e-commerce online purchase intention among utar students: conscientiousness, negative emotionality and extraversion as covariates
publishDate 2019
url http://eprints.utar.edu.my/3549/1/fyp_PY_2019_PSF.pdf
http://eprints.utar.edu.my/3549/
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