Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates

• Main Authors: Phang, Shiau Fen, Lee, Zhi Wen, Nabilah, Mohd Yusoff
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HQ The family. Marriage. Woman
• Online Access: http://eprints.utar.edu.my/3549/1/fyp_PY_2019_PSF.pdf; http://eprints.utar.edu.my/3549/
• Institution: Universiti Tunku Abdul Rahman

Previous research has shown that there were less studies between genders differences in impulsivity of online shopping purchase intention, most of the researches conducted in Western countries but not Eastern country (i.e. Malaysia). The objective of current study is to examine gender differences in...