Banking on the go: factors affecting the behavioral intention towards m-banking

• Main Authors: Cheng, Chee Wei, Lee, Yi Yun, Lim, Wee Jun, Tan, Yie Ling, Teh, Sin Hui
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HG Finance
• Online Access: http://eprints.utar.edu.my/3882/1/fyp_BF_2019_CCW_%2D_1600355.pdf; http://eprints.utar.edu.my/3882/
• Institution: Universiti Tunku Abdul Rahman

The research is aimed to investigate the factors that affect the behavioral intention towards M-Banking among UTAR undergraduates in Kampar campus, which represent the 90s generation. The study examines the behavioral intention towards M-Banking by including independent variables of perceived useful...