The determinants for successful crowdfunding in Malaysia

This research attempts to investigate the impact of funding target, duration, target per capita, density, virality, minimum reward, and description on the probability of crowdfunding in Malaysia. In the research, secondary data from 2012 to 2018 was collected from Mystartr official website and logis...

Full description

Saved in:
Bibliographic Details
Main Authors: Sum, Jing Yi, Chan, Kah Xin, Lee, Annie See Ge, Tan, Sue Yee, Wong, Yee Yin
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
Online Access:http://eprints.utar.edu.my/3907/1/fyp_BF_2019_SJY_%2D_1607083.pdf
http://eprints.utar.edu.my/3907/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Tunku Abdul Rahman