The determinants for successful crowdfunding in Malaysia
This research attempts to investigate the impact of funding target, duration, target per capita, density, virality, minimum reward, and description on the probability of crowdfunding in Malaysia. In the research, secondary data from 2012 to 2018 was collected from Mystartr official website and logis...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3907/1/fyp_BF_2019_SJY_%2D_1607083.pdf http://eprints.utar.edu.my/3907/ |
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| Institution: | Universiti Tunku Abdul Rahman |