Factors affecting customer loyalty in Malaysia Airlines Berhad

• Main Authors: Wong, Zhi Sheng, Chang, Li Kin, Khou, Jing Kai, Yong, Jie Ying, Chua, Le Lin
• Format: Final Year Project / Dissertation / Thesis
• Published: 2020
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utar.edu.my/3983/1/fyp_BA_2020_WZS_%2D_1505940.pdf; http://eprints.utar.edu.my/3983/
• Institution: Universiti Tunku Abdul Rahman

This study is aimed to examine the relationships between the customer satisfaction, customer feedback, service quality, corporate image and reputation and the customer loyalty in the Malaysia Airline Berhad. This research’s survey is conducted with the cooperation of the Malaysia Airline Berhad, a t...