Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

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Bibliographic Details
Main Authors: Yee, Mei Kuan, Khoo, Chong Heng, Kuit, Sui Yeong, Lee, Choon Siang, Tan, Yi Shi
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
HF5601 Accounting
Online Access:http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf
http://eprints.utar.edu.my/452/
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Institution: Universiti Tunku Abdul Rahman
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