Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

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Bibliographic Details
Main Authors: Yee, Mei Kuan, Khoo, Chong Heng, Kuit, Sui Yeong, Lee, Choon Siang, Tan, Yi Shi
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
HF5601 Accounting
Online Access:http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf
http://eprints.utar.edu.my/452/
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Institution: Universiti Tunku Abdul Rahman
id my-utar-eprints.452
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spelling my-utar-eprints.4522012-04-06T11:37:45Z Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi HF5601 Accounting 2011-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf Yee, Mei Kuan and Khoo, Chong Heng and Kuit, Sui Yeong and Lee, Choon Siang and Tan, Yi Shi (2011) Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Final Year Project, UTAR. http://eprints.utar.edu.my/452/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF5601 Accounting
spellingShingle HF5601 Accounting
Yee, Mei Kuan
Khoo, Chong Heng
Kuit, Sui Yeong
Lee, Choon Siang
Tan, Yi Shi
Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
format Final Year Project / Dissertation / Thesis
author Yee, Mei Kuan
Khoo, Chong Heng
Kuit, Sui Yeong
Lee, Choon Siang
Tan, Yi Shi
author_facet Yee, Mei Kuan
Khoo, Chong Heng
Kuit, Sui Yeong
Lee, Choon Siang
Tan, Yi Shi
author_sort Yee, Mei Kuan
title Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
title_short Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
title_full Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
title_fullStr Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
title_full_unstemmed Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
title_sort customers’ perceptions of the marketing mix and the effect on malaysian hypermarkets’ brand loyalty.
publishDate 2011
url http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf
http://eprints.utar.edu.my/452/
_version_ 1646030492871426048

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