Predicting Customer Buying Decisions for Online Shopping with Unbalanced Data Set
One of the common e-commerce problems is the low purchase conversion rate. Data mining techniques can help tackle the problem by analysing and predicting the customer purchase intention to give better service and better recommendations to customers. In this project, the realtime online shoppers purc...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4990/1/YAP_CHAU_TEAN_2000681.pdf http://eprints.utar.edu.my/4990/ |
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| Institution: | Universiti Tunku Abdul Rahman |