Predicting Customer Buying Decisions for Online Shopping with Unbalanced Data Set
One of the common e-commerce problems is the low purchase conversion rate. Data mining techniques can help tackle the problem by analysing and predicting the customer purchase intention to give better service and better recommendations to customers. In this project, the realtime online shoppers purc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4990/1/YAP_CHAU_TEAN_2000681.pdf http://eprints.utar.edu.my/4990/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Tunku Abdul Rahman |
Be the first to leave a comment!