Understanding the effects of social media fake news on consumers’ brand trust and purchase intention

Understanding the effects of social media fake news on consumers’ brand trust and purchase intention

The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverag...

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Bibliographic Details
Main Authors: Chen, Zi Ying, Law, Zi Yan, Liew, Xin Ci, Ong, Xuan Wen, Sarah, Xavier Anthony
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
H Social Sciences (General)
HM Sociology
Online Access:http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf
http://eprints.utar.edu.my/5798/
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Institution: Universiti Tunku Abdul Rahman

Internet

http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf
http://eprints.utar.edu.my/5798/

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