Understanding the effects of social media fake news on consumers’ brand trust and purchase intention

• Main Authors: Chen, Zi Ying, Law, Zi Yan, Liew, Xin Ci, Ong, Xuan Wen, Sarah, Xavier Anthony
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: H Social Sciences (General); HM Sociology
• Online Access: http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf; http://eprints.utar.edu.my/5798/
• Institution: Universiti Tunku Abdul Rahman

The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverag...