Influence of consumer's knowledge in skin care product on purchase intention
This research adopts the attribution theory to determine the major dimensions (social media, brand image, pricing, and perceived value) that can influence the purchase intention of skin care products. The reason why this research applied attribution theory is because past and previous studies have...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6287/1/202306%2D33_Wong_Chui_Yi_WONG_CHUI_YI.pdf http://eprints.utar.edu.my/6287/ |
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| Institution: | Universiti Tunku Abdul Rahman |