Influence of consumer's knowledge in skin care product on purchase intention

• Main Author: Wong, Chui Yi
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utar.edu.my/6287/1/202306%2D33_Wong_Chui_Yi_WONG_CHUI_YI.pdf; http://eprints.utar.edu.my/6287/
• Institution: Universiti Tunku Abdul Rahman

This research adopts the attribution theory to determine the major dimensions (social media, brand image, pricing, and perceived value) that can influence the purchase intention of skin care products. The reason why this research applied attribution theory is because past and previous studies have...