Factors that impact the intention of artificial intelligence adoption in retail industry among Gen Z employees in Malaysia

• Main Authors: Chin, Zhi Kang, Low, Kai Yang, Pong, Kai Ping, Wu, Qiao Jie
• Format: Final Year Project / Dissertation / Thesis
• Published: 2024
• Subjects: H Social Sciences (General); HE Transportation and Communications
• Online Access: http://eprints.utar.edu.my/6703/1/Chin_Zhi_Kang_2003389.pdf; http://eprints.utar.edu.my/6703/
• Institution: Universiti Tunku Abdul Rahman

Artificial Intelligence (AI) has become a game-changing technology, transforming numerous industries by automating processes, enhancing decision-making capabilities, and boosting efficiency. The retail sector has undergone significant disruption through the adoption of AI. It has empowered companies...