Study on the Nexus of CSR and social media engagement on tourist destination loyalty in sustainable development nature-based tourism

• Main Authors: Ramli, Mona Fairuz, Badarulzaman, Nurwati, Abdul Latif, Samshul Amry
• Format: Article
• Language: English; English
• Published: Planning Malaysia 2023
• Subjects: G156.5.S87 Sustainable tourism; GE196 Sustainable living
• Online Access: http://irep.iium.edu.my/106548/1/106548_Study%20on%20the%20Nexus%20of%20CSR%20and%20social%20media%20engagement%20on%20tourist.pdf; http://irep.iium.edu.my/106548/7/106548_Study%20on%20the%20Nexus%20of%20CSR%20and%20social%20media%20engagement%20on%20tourist%20destination%20loyalty_Scopus.pdf; http://irep.iium.edu.my/106548/; https://www.planningmalaysia.org/index.php/pmj/issue/view/51/13
• Institution: Universiti Islam Antarabangsa Malaysia

The purpose of this study is to examine the relationship between Corporate Social Responsibility (CSR), and destination brand loyalty and social media engagement, which is not well understood. This particularly occurs in the sustainable development context of nature-based tourism in managing the ne...