Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility

Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility

Sustainability has existed since the day it was originated by the Brundtland Commission in the year of 1987. The term sustainability has been vaguely defined and it creates different interpretations. In line with today’s economic situation, organizations increasingly perceive sustainability as an...

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Bibliographic Details
Main Authors: Ramdzan Ali, Al Amirul Eimer, Othman, Abdul Kadir, Ahmad Fadzil, Ahmad Syahmi, Abdullah, Nur Nabilah, Suib, Fatin Husna
Format: Article
Language:English
Published: International Foundation for Research and Development 2023
Subjects:
HF5717 Business communication
Online Access:http://irep.iium.edu.my/108113/7/108113_Enhancing%20social%20sustainability%20via%20branding%20strategies.pdf
http://irep.iium.edu.my/108113/
https://ojs.amhinternational.com/index.php/imbr/article/view/3604/2331
https://doi.org/10.22610/imbr.v15i4(SI)I.3604
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/108113/7/108113_Enhancing%20social%20sustainability%20via%20branding%20strategies.pdf
http://irep.iium.edu.my/108113/
https://ojs.amhinternational.com/index.php/imbr/article/view/3604/2331
https://doi.org/10.22610/imbr.v15i4(SI)I.3604

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