Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility
Sustainability has existed since the day it was originated by the Brundtland Commission in the year of 1987. The term sustainability has been vaguely defined and it creates different interpretations. In line with today’s economic situation, organizations increasingly perceive sustainability as an...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Foundation for Research and Development
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/108113/7/108113_Enhancing%20social%20sustainability%20via%20branding%20strategies.pdf http://irep.iium.edu.my/108113/ https://ojs.amhinternational.com/index.php/imbr/article/view/3604/2331 https://doi.org/10.22610/imbr.v15i4(SI)I.3604 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |