Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users

Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users

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Bibliographic Details
Main Authors: Ramdzan Ali, Al Amirul Eimer, Haris Fadzilah, Asmaul Husna, Salam, Syahrul Nizam, Mohd Anim, Nur Aqilah Hazirah, Jamil, Muhammad Fairuz, Mursidi, Amalina, Ramli, Mohd Safwan
Format: Article
Language:English
Published: 2024
Subjects:
HF5717 Business communication
Online Access:http://irep.iium.edu.my/111892/1/View%20of%20Investigating%20the%20Moderating%20Effect%20of%20Social%20Media%20on%20the%20Relationship%20between%20Brand%20Architecture%20and%20Brand%20Love%20among%20Telecommunication%20Service%20Provider%20Users.pdf
http://irep.iium.edu.my/111892/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

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http://irep.iium.edu.my/111892/1/View%20of%20Investigating%20the%20Moderating%20Effect%20of%20Social%20Media%20on%20the%20Relationship%20between%20Brand%20Architecture%20and%20Brand%20Love%20among%20Telecommunication%20Service%20Provider%20Users.pdf
http://irep.iium.edu.my/111892/

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