Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users

• Main Authors: Ramdzan Ali, Al Amirul Eimer, Haris Fadzilah, Asmaul Husna, Salam, Syahrul Nizam, Mohd Anim, Nur Aqilah Hazirah, Jamil, Muhammad Fairuz, Mursidi, Amalina, Ramli, Mohd Safwan
• Format: Article
• Language: English
• Published: 2024
• Subjects: HF5717 Business communication
• Online Access: http://irep.iium.edu.my/111892/1/View%20of%20Investigating%20the%20Moderating%20Effect%20of%20Social%20Media%20on%20the%20Relationship%20between%20Brand%20Architecture%20and%20Brand%20Love%20among%20Telecommunication%20Service%20Provider%20Users.pdf; http://irep.iium.edu.my/111892/
• Institution: Universiti Islam Antarabangsa Malaysia

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