Gamification in halal context: theory and potentials

• Main Authors: Ahmad, Anis Najiha, Ahmad, Izzah Az Zahra, Hashim, Yumi Zuhanis Has-Yun, Samsudin, Nurhusna, Zulkurnain, Musfirah
• Format: Book Chapter
• Language: English
• Published: Springer Singapore 2024
• Subjects: BPH114 Consumption. Halal issues; BPH114.3 Halal industry science; HD9016.5 Halal Science
• Online Access: http://irep.iium.edu.my/113399/1/113399_Gamification%20in%20Halal%20Context_Chapter%202.pdf; http://irep.iium.edu.my/113399/; https://link.springer.com/chapter/10.1007/978-981-97-3843-4_2; https://doi.org/10.1007/978-981-97-3843-4_2
• Institution: Universiti Islam Antarabangsa Malaysia

Gamification is an informal umbrella term for the use of video game elements in non-gaming systems. Gamification is a method of motivating and changing behaviors. It has been successfully applied in multiple sectors, including health, tourism, hospitality, banking, manufacturing, and education, for...