Demand for halal market among young generations
Purpose: This paper aims to investigate the most vital aspects of the halal market (Shariah- compliant hotels, Halal food and beverages, and Shariah healthcare services) that influence the young generation's purchasing intention in Malaysia. Methods/Design/approach: A quantitative research des...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
KSTCL Press
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/114146/7/114146_%20Demand%20for%20halal%20market%20among%20young%20generations.pdf http://irep.iium.edu.my/114146/ https://kulliyyah.iium.edu.my/kstcl/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |