Demand for halal market among young generations

• Main Authors: Mohd Rosdan, Khairunnisa, Ahmad, Siti Yuliandi, Nur Anna, Dian
• Format: Book Chapter
• Language: English
• Published: KSTCL Press 2024
• Subjects: BPG87 Islamic tourism. Halal issues
• Online Access: http://irep.iium.edu.my/114146/7/114146_%20Demand%20for%20halal%20market%20among%20young%20generations.pdf; http://irep.iium.edu.my/114146/; https://kulliyyah.iium.edu.my/kstcl/
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose: This paper aims to investigate the most vital aspects of the halal market (Shariah- compliant hotels, Halal food and beverages, and Shariah healthcare services) that influence the young generation's purchasing intention in Malaysia. Methods/Design/approach: A quantitative research design with non-probability sampling. The data were obtained by distributing online questionnaire surveys to Malaysia's youth through social media platforms. Findings: Significant findings include accommodation, halal food and beverages, and Shariah compliance healthcare services. Implication: This study provides significance towards Islamic tourism, especially Islamic tourism in Malaysia, which covers an extensive range of interests among the Malaysian young generation's demand towards the Halal market.