Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia

• Main Authors: Jalaluddın, Nur Farhana, Ahmad, Siti Yuliandi
• Format: Proceeding Paper
• Language: English
• Published: Korint Yayincilik 2024
• Subjects: G156.5.S87 Sustainable tourism
• Online Access: http://irep.iium.edu.my/114619/1/114619_Preliminary%20research%20on%20the%20social%20media.pdf; http://irep.iium.edu.my/114619/; https://www.icoess.com/Defaultx.Aspx?ID=38
• Institution: Universiti Islam Antarabangsa Malaysia

In the current era of widespread digital connectivity, social media has developed as a highly influential platform that surpasses geographical limitations and exerts considerable impact on several aspects of modern life. Moreover, social media has evolved from a simple communication instrument to a complex ecosystem that influences and reflects societal values and trends. It explores how these platforms facilitate the distribution of travel-related information and affect destination selections. Along with the impact of social media on the tourism industry, this study explores the level of financial literacy that plays a role in influencing individuals' travel decisions and their subsequent behaviour as tourists. This study implements a quantitative research design using an online survey. The responses gathered for this study were a total of (n = 125). Descriptive and analyses were used to analyse the data. The result showed a mean score obtained for all variables between (M = 3.21) and (M = 4.20), which is considered high for the use of social media, social media influences, financial literacy, and tourist behaviour. The implications of the study's findings hold significant relevance for the tourism sector in Malaysia. Initially, tourist operators must utilise social media platforms as a means to effectively advertise and market their offerings to the demographic of Generation Z passengers. Furthermore, tourism operators must impart knowledge to tourists regarding the significance of financial literacy. In addition, they should provide tourists with appropriate tools and resources to manage their finances effectively and allocate budgets for their travel endeavours.