Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia

• Main Authors: Jalaluddın, Nur Farhana, Ahmad, Siti Yuliandi
• Format: Proceeding Paper
• Language: English
• Published: Korint Yayincilik 2024
• Subjects: G156.5.S87 Sustainable tourism
• Online Access: http://irep.iium.edu.my/114619/1/114619_Preliminary%20research%20on%20the%20social%20media.pdf; http://irep.iium.edu.my/114619/; https://www.icoess.com/Defaultx.Aspx?ID=38
• Institution: Universiti Islam Antarabangsa Malaysia

In the current era of widespread digital connectivity, social media has developed as a highly influential platform that surpasses geographical limitations and exerts considerable impact on several aspects of modern life. Moreover, social media has evolved from a simple communication instrument to...