Shopping on the Internet: the influence of brand name on consumer's purchase decision
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25340/1/Chapter_6.pdf http://irep.iium.edu.my/25340/ http://rms.research.iium.edu.my/bookstore/default.aspx |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |