Shopping on the Internet: the influence of brand name on consumer's purchase decision
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| Format: | Book Chapter |
| Language: | English |
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IIUM Press
2012
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| Online Access: | http://irep.iium.edu.my/25340/1/Chapter_6.pdf http://irep.iium.edu.my/25340/ http://rms.research.iium.edu.my/bookstore/default.aspx |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
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my.iium.irep.253402012-08-03T02:07:43Z http://irep.iium.edu.my/25340/ Shopping on the Internet: the influence of brand name on consumer's purchase decision Haque, A. K. M. Ahasanul Tarofder, Arun Kumar HF5437 Purchasing. Selling. Sales personnel. Sales executives IIUM Press 2012 Book Chapter REM application/pdf en http://irep.iium.edu.my/25340/1/Chapter_6.pdf Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar (2012) Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 87-95. ISBN 9789674182069 http://rms.research.iium.edu.my/bookstore/default.aspx |
| institution |
Universiti Islam Antarabangsa Malaysia |
| building |
IIUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
International Islamic University Malaysia |
| content_source |
IIUM Repository (IREP) |
| url_provider |
http://irep.iium.edu.my/ |
| language |
English |
| topic |
HF5437 Purchasing. Selling. Sales personnel. Sales executives |
| spellingShingle |
HF5437 Purchasing. Selling. Sales personnel. Sales executives Haque, A. K. M. Ahasanul Tarofder, Arun Kumar Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| format |
Book Chapter |
| author |
Haque, A. K. M. Ahasanul Tarofder, Arun Kumar |
| author_facet |
Haque, A. K. M. Ahasanul Tarofder, Arun Kumar |
| author_sort |
Haque, A. K. M. Ahasanul |
| title |
Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_short |
Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_full |
Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_fullStr |
Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_full_unstemmed |
Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_sort |
shopping on the internet: the influence of brand name on consumer's purchase decision |
| publisher |
IIUM Press |
| publishDate |
2012 |
| url |
http://irep.iium.edu.my/25340/1/Chapter_6.pdf http://irep.iium.edu.my/25340/ http://rms.research.iium.edu.my/bookstore/default.aspx |
| _version_ |
1643608920961318912 |