Compliance to Islamic marketing practices among businesses in Malaysia
Purpose – This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of Malaysian businesses to Islamic marketing practices and promotional strategies. Design/methodology/approach – The perceptions of the Muslim consumers were examined by distributing a se...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Group
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3317/1/Compliance_to_paper_2010.pdf http://irep.iium.edu.my/3317/ http://www.emeraldinsight.com/journals.htm?articleid=1886070&show=html |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |